On this page
A solid real estate website needs 5 to 6 pages: a homepage with a quick search box, a property listing page with filters, a detail page for every listing, an about page, a market news page, and a contact page. The first three are the backbone. They decide whether a buyer finds the right home and whether they pick up the phone to call you.
This guide lists every page and every section that belongs on it. You don't need to know any code. Just hold this list up against the quote you've received and see what you're being offered and what's missing.
Why structure matters, not just the page count
Many quotes simply say "5-page website" or "8-page website". That number is almost meaningless unless it spells out what job each page does and what goes on it.
Picture your website as the floor plan of a sales office: the reception desk (homepage), a display area sorted by category (property listings), a private consultation room for each property (detail page), and the desk where clients leave their details (contact). An office with no display area sees visitors walk in and walk straight out. A website without search filters works the same way.
Every page, and what has to be on it
1. Homepage
- A quick search box at the very top: area, property type, price range. This is the most important part of the whole page. People come to a real estate website to search, not to read.
- Featured properties
- Categories by property type: apartments, houses, land…
- Key neighbourhoods or areas
- Why choose you (rather than another agency)
- A call to action to contact an agent
2. Property listings
- Filters for area, price range, floor area, number of bedrooms and property type. The closer a visitor can filter to what they need, the more likely they are to call.
- Sorting by price or newest listing, with pagination
- Compact listing cards: photo, price, size, location, status (available / sold)
3. Property detail page
This is the "closing" page. It's where the visitor decides to call or leave:
- Photo gallery and video
- Detailed specs: size, number of rooms, orientation, title and legal status
- Description and nearby amenities
- Location map
- The agent responsible for the listing
- A contact form tied to the listing ID, so when someone enquires you know immediately which property they mean
- Similar properties
4. About
Your company's track record, your team of agents, your commitment to transparent paperwork, and clients you've closed deals with.
5. Market news
Articles on local areas, regulations and price movements, which you publish yourself through a CMS (a content management system: in simple terms, an admin area that lets you add articles without calling a developer). This page usually belongs to a more advanced package, because its job is to bring people in from Google through local search terms.
6. Contact
An enquiry form, office details with a map, and quick-call and chat buttons (WhatsApp or whichever messaging app your clients use).
Why a missing page costs you real money
Property buyers today research carefully before they get in touch, and they compare several sources at once. Data from Batdongsan.com.vn, Vietnam's largest property portal, shows that listings with fully verified information get 1.8 times more views and 2.4 times more enquiries than ordinary listings (Nhan Dan, 2026).
That points to something simple: in this industry, complete and transparent information turns directly into phone calls. A detail page without the legal status, without a map, without real photos, and the buyer doesn't ask you. They ask the listing next to yours.
And if your website has no decent filters, buyers won't patiently click through 50 listings to find a two-bedroom within their budget in the area they want. They go back to Google.
Buyers aren't buying a "6-page website". Your clients are buying the ability to find the right property in 30 seconds, with enough information to feel confident picking up the phone. The page structure exists to serve exactly those two things.
Questions to ask your web team before you sign
- "Which criteria will the filters include?" At a minimum: area, price, size, number of bedrooms and property type. "Search by name" alone isn't enough.
- "Is the contact form tied to the listing ID?" If not, every time someone calls you'll have to ask "which property are you interested in?", which wastes time and looks unprofessional.
- "Can I post listings and mark them as sold myself, or do I have to call you?" Being able to manage your own listings is essential. Paying a fee every time a listing changes gets very expensive over time.
- "Do the listings include schema markup?" This is a small block of data that helps Google understand your listings and display them better in search results. It isn't mandatory, but a team that can do it shows they understand SEO for this industry.
- "Exactly which pages does this quote include, and which sections are on each page?" If the answer is just a page count, ask for the list. A quote that's vague on the small details tends to grow on the big ones.
Next step
Compare the list above with the quote you have. If you'd like this structure scoped and priced for your own project, get in touch here and you'll have a fixed-scope quote within 24 hours. You can also read more about how I approach website development.
Source: Nhan Dan: Batdongsan.com.vn data on verified listings (in Vietnamese)
