On this page
A solid company website needs 5 core pages: home, about, services or products, past projects, and contact. If you want the website to bring in customers from Google on its own, add a dedicated page for each service and a blog, for roughly 9 pages in total. The page count isn't what matters most. What matters is that each page has exactly the sections it needs for visitors to trust you and get in touch.
This guide lists every page and every section on it, so you can check it against the quote you already have.
A company website sells one thing: trust
Stanford University research found that 75% of users judge a business's credibility based on its website design (Kinesis). For business buyers the picture is even clearer: around 85% of B2B buyers research online before making a purchase decision. In other words, your website often meets the client before you've even had the chance to shake their hand.
So none of the pages below are decoration. Each one answers a question the visitor is quietly asking: what does this company do, are they any good, who has trusted them, and how do I get in touch?
Every page, and what has to be on it
1. Homepage
- Hero: your main message in one sentence plus a contact button (the hero is the first screen a visitor sees, and it decides whether they scroll on or leave)
- A summary of your services or products
- Why choose your company
- Proof points: years of experience, number of projects, clients
- Featured projects
- Client testimonials
- Certifications and partners
- A call to action at the bottom of the page
2. About
- Your story and mission
- Capabilities and team
- The values you commit to
- Clients and partners you've worked with
3. Services / Products (overview)
One block per service or product line: a description and the benefits. Add your general working process and a call to action to get advice. Service companies and manufacturers both need this page; only the name changes.
4. A detail page for each service or product line
This is the part most quotes leave out, and also the part that pays off most over time. Each service gets its own page:
- Its own hero, targeting one group of Google search terms
- The problem the client has, and your solution
- How you deliver it
- Related projects and results
- Frequently asked questions
- A call to action
Why separate pages? Because Google ranks pages, not websites. A single page covering three services competes for three sets of keywords at once, and usually doesn't rank for any of them. Three separate pages are three doors in from Google. This page usually belongs to a more advanced package.
5. Projects / Case studies
A grid of projects with photos, short descriptions, and the standout result of each one. This is your evidence: the about page says you're good, the projects page proves it.
6. Blog
Articles listed by category, written with SEO in mind, which you publish yourself through a CMS (an admin area that lets you add articles without calling a developer). Part of a more advanced package; its job is to bring in visitors from Google steadily.
7. Contact
An enquiry form, contact details with a map, and quick-call and chat buttons (WhatsApp or whichever messaging app your clients use).
A 5-page website done well still beats a 9-page website done badly. But if you expect your website to find customers on Google by itself, then service detail pages and a blog aren't "nice extras". They are the engine that brings customers in.
Questions to ask your web team before you sign
- "Does each of my services get its own page, or are they combined on one?" And if they're combined, follow up with: "So which search terms will this website rank for on Google?"
- "Can I edit content, swap images and publish articles myself?" No CMS means even changing your phone number requires calling a developer.
- "Is this a custom design or a ready-made theme?" Both are legitimate, but they should be priced differently. Paying custom-design prices for a theme with the colours changed is a gap you'll never see.
- "Where does the contact form send enquiries, and is there spam filtering?" A form that empties into an inbox nobody reads is the most common revenue leak on company websites.
- "Exactly which pages does the quote include, and which sections are on each?" If the quote only gives a page count, ask for a list like the one in this guide.
Next step
If you'd like this structure scoped and priced for your own company, get in touch here and you'll have a fixed-scope quote within 24 hours. And if you're already holding a quote and want someone in the trade to check whether it's complete, send it over; there's no obligation. You can also read more about how I approach website development.
