An Tran SolutionsOctober 2, 20269 min read
A Tag That Fires Is Not Data You Can Trust: 7 GA4 and GTM Mistakes Almost Every Site Makes
GA4 is installed, Realtime shows numbers, so everyone assumes it works. In practice, most audited GA4 setups contain errors that distort the data. Here are the 7 most common ones, a 30-minute self-check, and the mistakes you can never undo.